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Blog Club Review

Reviewed: Elrow ‘Rowshow’ – Studio 338, London


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The Elrow party experience, originating from the fun-loving city of Barcelona and now in its fourth year in Ibiza, excitably made it’s way over to English shores last week to an expectant crowd at Studio 338. With its carnival ‘Rowshow’ experience often on the road, and taking its epic colourful craziness with it, Studio 338 was again promising to deliver another one of it’s highly sought after clubbing ‘experiences’.

Don’t know Elrow yet? It’s about time you did. Using elaborate set design, troops of performers, confetti cannons and plenty other crazy artifices, Elrow creates a dazzling and immersive experience that will leave you stunned, happy and your eyes filled with stars.

Having left its mark on The Rainbow, Birmingham the week previously, I arrived at the highly lauded Greenwich terrace with an enormous degree of excitement. Once there I was greeted with a venue that looked more like an over-enthused kids birthday party than a showcase for your average dance music extravaganza. The visual theatrics really are something else and with a vast array of weird and wonderful performers, it has a more playful atmosphere than most parties – something which is missing from our overly ’serious’ scene.

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The dance floor was an elaborate mix of extravagant costume animals, ranging from yellow and purple ducks, to chimps with reptile dancing companionship. Ticker tape flew ubiquitously at every opportunity and inflatables flew through the air as if transfixed by the music on offer. There were even men dressed in drag shaking maracas if the endless inflatables didn’t float your boat

But onto the music. With the afternoon’s proceedings being brilliantly played out by Elrow residents Toni Varga and Tom Rio, we were treated to our surprise guests of Jackmaster and rising star Jasper James. With Jackmaster at the decks and his protégé alongside him, the boisterous crowd were treated to two and a half hours of house hedonism as the duo dropped acid house classics alongside smooth deep house and jacking grooves. It really was a ‘you were there’ moment and every drop punctuated with confetti canyons in abundance to really take the spectacle to the next level.

When De La Swing joined the party soon after, the party had reached a fierce and fanciful peak, until just to keep the remaining party goers all in full voice and feet shifting, the final special guest took his place to the musical throne, in the shape of the always entertaining Eats Everything. The Bristolian was on top form as he delivered his orthodox set, high on energy and full of dance floor delights.

With three hours of some seriously monumental drops and full on crowd singing moments, the time reached 3am and it was time to put a halt to the celebration. And what a celebration it was. Elrow really is a party like no other and Studio 338 was the perfect host for the festivities!

Elrow touches down in Leeds Sunday September 20th where they’ll be bringing their colourful craziness to Mint Festival with Eats Everything, Skream, De La Swing, Marc Maya and Tom Rio. Tickets are available here


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