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Blog BOOST Podcast

In Conversation with elrow’s Creative Director Jo Vidler


IMS College is coming this weeks across 13th – 14th September in Malta.

I’m hosting a special BOOST Breakfast at the event. The two summer camp is a two-day, intensive learning experience led by some of the world’s most renowned DJ talents and industry thought leaders. IMS College four key educational pillars of Performance, Production, Promotion & Publishing. Today on the podcast I’m speaking to one of this years esteemed speakers in elrow’s creative director Jo Vidler.

From her background managing some of the UK’s most innovative multi-day festivals to her position today as the creative driving force behind the crazy, colourful world of elrow. Jo Vidler has been responsible for some of the world’s most artistic and ambitious events.

elrow octopus
Photo by Luke Dyson

After achieving a degree in Art & Event Production at Arts University Bournemouth, she started her illustrious career in events working on music programming for Lost Vagueness (better known as Shangri-La) at Glastonbury where she was managing the logistics of over 400 people in and out of the festival, as well as at other London festivals.

Following this, she became a Creative Producer for the pioneering Secret Garden Party, co-organising the event from 2006 to 2013. It was during this time that she also embarked on her next venture and co-founded Wilderness Festival where she was the Co-Creative Director & board member until 2016.

Finally, in 2016, elrow, the famous immersive party promoter, received investment to scale the company globally and therefore approached Jo to creatively lead the charge as they take over the world. This is where she currently continues her life’s work of spreading joy through the means of festivals and event experiences across the globe.

In this podcast, I speak to her about elrow, the process of putting on a whole theme from start to finish and her own background.

For more information on IMS College – https://www.internationalmusicsummit.com/college

In this podcast i have a brand new microphone from Sudotack – It’s a USB Podcast PC Microphone, Professional 96KHZ/24Bit Studio Cardioid Condenser Mic Kit with Sound Card Desktop Stand Shock Mount Pop Filter, for Skype Youtuber Gaming Recording – https://amzn.to/2ZCiGsE

Grahame Farmer

Grahame Farmer’s love affair with electronic music goes back to the mid-90s when he first began to venture into the UK’s beloved rave culture, finding himself interlaced with some of the country’s most seminal club spaces. A trip to dance music’s anointed holy ground of Ibiza in 1997 then cemented his sense of purpose and laid the foundations for what was to come over the next few decades of his marriage to the music industry.

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