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Germany’s Favorite Sonne: Schiller

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You’ve had 7 albums out – is there increased pressure to be successful every time you get back in the studio because of your reputation?

There are two answers I guess. The official answer would be that an awards and so on are great but they don’t affect my thinking, it doesn’t affect the way I make music. However, the reality of it is that there are moments that I wish there wasn’t an award system and the inherent expectations. It’s a challenge to get an idea after all, there’s a challenge of figuring out how and where to put out an album, then there’s the challenge of pretending to yourself this is your first album, so that the pressure of reputation inertia is removed – otherwise there is a huge pressure to preserve consistency and that can curb your creativity.

Over the years, has your target crowd changed?

It seems to differ depending on which country I’m in. In Germany, the audience in some ways grew up with me, so they’re like me, 30-40. When we’re in Russia, Greece or the UK, they tend to be younger – say 18-28. I don’t know why that is.

Would you be playing the same brand of music had you been brought up elsewhere?

Definitely not. No matter how much you try to fight your influences or how much we speak about globalisation, I think your earliest exposure to music and culture have the deepest effects. In Germany we have reputation for not being great performance artists, but we’re seen to have an engineering ingenuity which fits perfectly with electronic music – which is why the likes of Kraftwerk were so popular early on – and why consequently most exported German music has been electronic, it seems to fit with us where the UK has pop, for example.

How will music look ten years?

I have no idea  I think ten years ago no one would have predicted the sounds and themes prevalent today – the likes of dubstep, or that the US embraced Eurodance. No one could have predicted that – which makes music exciting. I think going forward the idea of buying music, or what constitutes an individual track or album will become increasingly blurred. It cannot be changed – there will always be this tension between music becoming easier and easier to make and it’s effect on the value of music. I’m confident though that people will continue to be touched by music

What are your plans for 2013?

I’ll be spending a lot of time in the studio, with no idea where it will lead, just enjoying myself. Then from september onward I’ll be touring Germany and East Europe for a purely electronic tour – no vocals, followed by a string of concerts into Autumn & Winter in the Ukraine and Russia.

What advice would you give aspiring artists?

Be yourself. That’s about it. Find your own sound, ignore trends and charts, find the sound you can relate to and don’t give up!  These days everything seems to be so instant – you still need patience.

Schiller’s upcoming album Opus, is available to pre-order now ahead of its full release on August 30th. For more information visit Schiller’s website by clicking here

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