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Blog Club Review

Avicii – Ushuaia, Ibiza

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Starting on a note slightly off topic – ever since the day I purchased my first iPhone, my iTunes playlist has been constantly injected and refreshed with such a steady stream of Avicii songs that when I told people that I still hadn’t seen him perform in the flesh, they probably didn’t believe me. Now onto more relevant things, when I found out he would be entertaining Ibiza purists in their thousands at Ushuaia on a weekly basis starting from July 20th, I couldn’t believe my eyes. I had chills trickling down my spine I got that excited and having been to Ushuaia on a couple of occasions already this summer, I knew their production theatrics combined with my favourite records by one of the most iconic Swede’s behind the decks would simply be out of this world. 

As we left the traditional Bora Bora Sunday celebrations earlier than usual, we approached the open top venue to a very unique attraction. Outside Ushuaia sat a luminous pink Avicii logo in the shape of the letter A to which people were getting “selfies” and photographs with their friends before heading into the event so they had some new social media profile picture material when they uploaded their photographs and videos on the internet the next day. Definitely a picture worth a thousands words.

The talent on display prior to the main event entertained the Ushuaia crowd and put on quite the show. DT favorite, DJ Arty kicked off procedures at 5pm. The EDM enthusiast featured recent releases such as his mashup with Above & Beyond of You Got To Believe and Up All Night featuring Angel Taylor. This prompted the crowd to the dance floor in preparation for the next act.

Sebastian Furrer and Alexander Bjorklund were up next. This pairing are more commonly known as the Swedish duo of CAZETTE. Strongly supported by the likes of Avicii, Tiesto and David Guetta, it was clear to see why these young electronic DJ’s were turning heads in the world of music. They treated revellers to their official remix of Save The World by Swedish House Mafia, a true highlight in the build up to the headliner.

Coming all the way from Estonia, modern dance experimentalist Syn Cole then warmed up the crowd for Avicii following CAZETTE’s set. Real name Rene Pais, the hotly tipped artist took the crowd from one track to the next keeping them hot on their feet as they danced away to his electronic beats behind the decks.

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As Syn Cole concluded his set, hands and iPhone screens alike were raised in the air in the upmost anticipation for the main event himself, Avicii. With Ushuaia already red hot following the opening three performances, Avicii was set to take the glass ceiling off of this Bossa venue. Having heard Swedish House Mafia remixes already tonight, another one didn’t hurt as Avicii opened his set with a remix of Don’t You Worry Child. A track by fellow Ushuaia regulars Axwell and Ingrosso

The Swedish sensation then continued to ensure the crowd got their money’s worth by playing the Armin Van Buuren classic, Without Your Love, as the thousands in attendance sung along in chorus united together as one. This continued into Silhouttes, another Avicii favourite of mine (I’ve lost count how many times I have played that on my iPhone now, it’s ridiculous, but then again it is Avicii after all).

Avicii – cool, calm and collected on the stage behind set allowed the crowd to create the noise and vocal melodies for him as they chanted and sang along enjoying every beat that he dropped. Still cool, calm and collected, the messiah behind the decks remained unfazed as he treated his passionate fans to a wonderful pyro-technics display which was very aesthetically pleasing to the naked eye. Several firecrackers exploded out of Ushuaia however the biggest surprise was yet to come. Further lights were added to this scintillating performance as a man in an LED suit on a hydro-board started flying around the luxurious Ushuaia pool gifting onlookers to a couple of backflips and air-born theatrics that Buzz Lightyear himself would be proud of.

Avicii then introduced a few of his early classics as he belted Seek Bromance and My Feelings For You through the speakers much to the delight of the most passionate and die-hard Avicii lovers. These were followed up with crowd pleasers like I Could Be The One and Disclosure’s White Noise who just so happened to be strutting their stuff in Space meagrely opposite Ushuaia. Avicii purists then leapt in the air, not quite like the man with the hydro-board, but high off the ground none-the-less as the EDM king closed his set with possibly my personal favourite, Wake Me Up.

As the evening came to an end, Avicii was greeted by a massive round of applause by his fans (myself included) displaying their ultimate appreciation for one incredible opening party. With such enthralling events happening all summer courtesy of Avicii at Ushuaia every Sunday, my roast dinners may have to be postponed until the winter – next Sunday can’t come quick enough. 

Words: Matty Adams

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Grahame Farmer

Grahame Farmer’s love affair with electronic music goes back to the mid-90s when he first began to venture into the UK’s beloved rave culture, finding himself interlaced with some of the country’s most seminal club spaces. A trip to dance music’s anointed holy ground of Ibiza in 1997 then cemented his sense of purpose and laid the foundations for what was to come over the next few decades of his marriage to the music industry.

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