Andrew Leese (Digital Marketing Strategist) chat Social Media for DJs & Producers
For the past decade, Andrew Leese has created and executed marketing campaigns with leading artists, labels, news publications and conferences in the electronic music industry. Originally from Stoke-on-Trent, a city with a huge electronic music heritage, Andrew moved to Ibiza in pursuit of making his first steps into the industry.
For four years, Andrew headed up the social media for Ibiza Spotlight, before moving to London to head up the digital for FUSE London. As a social media manager, marketer and journalist, Andrew has since worked with artists Sasha, Eats Everything, Monika Kruse, Mustard Media, Platform 18 and International Music Summit.
Now, in 2020, Andrew has set up his own social media consultancy company Socially Sound and is on a mission to help artists think more like marketers 1% each day. Leese says “Social media platforms want you to follow everyone on each platform, but if you switch that and take control of our social media and control what you’re seeing instead of just being shown it because you followed them 5 years ago”