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ADE News

Amsterdam Dance Event confirms first speakers for its Digital Conference


The Amsterdam Dance Event (ADE) is to go digital-first for its 2020 edition. This year it will take place from October 21st – 25th. The first speakers for the virtual ADE Pro conference are revealed today. Alongside those are a selected number of COVID-proof seated concerts and cross-cultural projects under the ADE Specials banner. These are set to take place in Amsterdam in close coordination with the city council.

This year’s 25th-anniversary edition of ADE was set to become the biggest celebration of electronic music yet. However, due to the Covid-19 pandemic, the organisers ensured the safety of its 400,000 international visitors by going digital. They’ve shifted its conference program to an online-first environment, as well as drastically changing its festival proposition to a limited number of seated ADE Specials.

The latest announcement by the Dutch government affecting clubs is another blow for the industry, says co-director Jan-Willem van de Ven: “Clubs and music venues form the backbone of Amsterdam’s nightlife and are incredibly important in shaping and innovating the cultural identity of the city, its inhabitants and visitors alike. Without them, electronic music loses an integral part of its culture and industry and therefore needs all support from the government.”

Nonetheless, co-director Meindert Kennis is confident ADE can continue to provide a leading industry platform for artists and industry professionals. “Creating a digital alternative of ADE’s annual industry gathering in Amsterdam was quite a puzzle because we needed to represent not just a conference program, but meaningful connections between visitors as well. Whereas other digital conferences offer a one-off knowledge sharing event, we wanted to embrace the challenge of investing in a sustainable social platform that provides real value throughout the year for music industry professionals globally.”

Some of the first confirmed ADE Pro digital conference highlights include Grammy award-winning artist James Blake. He takes place in conversation with mental health expert Jennie Morton. There’s an in-depth workshop on music clearance by Deborah Mannis-Gardner. There are also panels talks and interviews with Bandcamp‘s Aly Gillani, VFX specialist Angelo White, VEVO’s Claudia de Wolff, BBC Radio 1 DJ Jaguar and music industry entrepreneur Merck Mercuriadis.

The ADE 2020 Digital Pro Pass grants access to the entire ADE Pro conference program as well as a year-long subscription to its social media platform. It also includes a hefty discount for next year’s edition and is available here.

Grahame Farmer

Grahame Farmer’s love affair with electronic music goes back to the mid-90s when he first began to venture into the UK’s beloved rave culture, finding himself interlaced with some of the country’s most seminal club spaces. A trip to dance music’s anointed holy ground of Ibiza in 1997 then cemented his sense of purpose and laid the foundations for what was to come over the next few decades of his marriage to the music industry.

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